The Studio Máté blog
Field notes from the AI marketing thesis.
Practical writing on AI agents, industrial-scale SEO, and the new shape of marketing for businesses growing past their first ceiling. Published weekly. Built on the same content engine we run for clients — proof, not promise.
How to Build a SaaS Website That Sells Without a Demo Call
How a SaaS website can qualify, educate and convert B2B buyers without a demo call — pricing, comparison pages, trust signals, speed fixes that close deals.
Why Structured Data Is Now the Most Undervalued SEO Signal
Structured data is now the most undervalued SEO signal: which schema types feed AI Overviews, how to audit entity consistency, and where teams get it wrong.
AI Client Onboarding: How to Automate the First 72 Hours
An onboarding agent can run the first 72 hours after a client signs. Here is the architecture, the economics, the metrics and the failure modes to avoid.
Why the Founder With AI Is Beating the Founder With a Team
Why the AI founder with agents beats the traditionally staffed team: leverage ratios, cost structures, and the 24-month compounding gap explained.
Why Site Speed Is Now a Revenue Metric, Not a Dev Metric
Site speed is a revenue metric, not a dev ticket. See the math behind load time and conversion rate, where sites bleed speed, and how to fix it in 2026.
How AI Answers Are Changing B2B Buying Decisions
AI answers now shape B2B buying before a buyer reaches your site. See which stages AI hits hardest and how to earn citations in vendor shortlists.
The Anatomy of a B2B Lead Generation Agent
Inside a B2B lead generation agent: the 5 layers, the real economics, the 3 failure modes, and the build sequence that makes lead generation compound.
The New Org Chart: How AI Is Reshaping Team Structures
The new org chart replaces headcount with AI agents. See the 3 roles that survive, a before-and-after cost table, and how leaner teams compound advantage.
The Homepage That Converts: A Framework for B2B Companies
A four-layer framework for homepage conversion in B2B: clarity, credibility, one primary CTA and commitment triggers, plus the metrics that matter.