The Studio Máté blog
Field notes from the AI marketing thesis.
Practical writing on AI agents, industrial-scale SEO, and the new shape of marketing for businesses growing past their first ceiling. Published weekly. Built on the same content engine we run for clients — proof, not promise.
Why Your SEO Strategy Is Optimizing for the Wrong Engine
Your SEO strategy is optimized for the wrong engine. See the three-layer GEO stack, the citation audit to run this quarter, and what to stop funding now.
The Real Cost of Not Having a Lead Qualification Agent
Lead qualification without AI quietly costs growth-stage teams six figures a year. See the real numbers, the agent architecture that works, and build-vs-buy.
Why AI Is Rewriting the Economics of Every Professional Service
Professional services economics are being rewritten by AI: how hour-based pricing breaks, what buyers should ask, and the two strategies that still work.
Why Your Website Is the Highest-ROI Asset You’re Underinvesting In
Website ROI is the most underrated line in your budget. See how conversion rate, speed and AI citation turn your site into a compounding pipeline engine.
GEO vs. SEO: Why the Rules of Search Just Changed
GEO vs SEO explained: what each system rewards, why backlinks are losing leverage, and how to earn AI citations without losing your Google rankings.
How AI Agents Replace Your First 10 Marketing Hires
Marketing agents can cover the first 10 marketing hires' work. See the 10 functions they absorb, cost comparisons, build order and where they break down.
Competing above your weight class with AI
AI leverage lets a 12-person company execute like a 40-person team. Learn where it compounds fastest, why enterprises stall, and how to build it in 2025.
The real cost of a slow, generic website
A slow website quietly drains conversions, inflates paid CPCs and blocks AI citations. See the 2026 performance standard and a 5-step audit to fix it.
Building content that AI search engines quote
AI search is deciding which brands get quoted. Learn the 4 properties of quotable content, schema signals and entity work that earn AI citations.