The Studio Máté blog
Field notes from the AI marketing thesis.
Practical writing on AI agents, industrial-scale SEO, and the new shape of marketing for businesses growing past their first ceiling. Published weekly. Built on the same content engine we run for clients — proof, not promise.
GEO vs. SEO: Why the Rules of Search Just Changed
GEO vs SEO: The Search Contract Has Been Rewritten GEO vs SEO is not a theoretical debate — it is the most consequential shift in how companies earn organic visibility since Google replaced directories in the early 2000s. If your…
How AI Agents Replace Your First 10 Marketing Hires
AI Marketing Agents Are Replacing the Entry-Level Marketing Stack Most founders building their first marketing team make the same expensive mistake: they hire generalists before they have a repeatable system, then wonder why their burn rate accelerates faster than their…
Competing above your weight class with AI
AI Business Leverage Is Dissolving the Advantage of Scale For the last fifty years, the companies that won were the ones that could afford more headcount, more tooling, and more distribution than their competitors. That structural advantage is eroding fast.…
The real cost of a slow, generic website
A high-performance website is not a luxury — it is the difference between a pipeline and a leaky bucket Most founders treat a slow, generic website as a cosmetic problem. They are wrong. Speed and specificity are conversion infrastructure, and…
Building content that AI search engines quote
AI Search Optimization Is Not a Content Strategy — It Is a Citation Strategy Every founder running a content program right now is optimizing for the wrong audience. They are writing for Google’s ten blue links while a different, faster-growing…
Designing an AI agent your customers actually trust
Why Most AI Customer Agent Deployments Break Trust Before They Build It An AI customer agent either earns trust in the first thirty seconds of an interaction or spends the rest of that conversation losing it. Most deployments fail not…
Why marketing stopped being a hiring problem
AI Marketing Operations Has Made Headcount the Wrong Unit of Analysis For the last decade, every CMO conversation eventually arrived at the same destination: we need more people. More content writers, more paid specialists, more analysts, more ops coordinators. The…
Your website is infrastructure now, not a brochure
Website as Infrastructure: The Shift Founders Keep Missing Most founders still treat their website as a brochure — a static artifact you update when the brand refresh happens or the product changes. That mental model is costing them real money.…
GEO is the new SEO: how to get cited by AI answers
Generative engine optimization is not SEO with a new coat of paint Generative engine optimization is a fundamentally different discipline from search engine optimization, and conflating the two is costing marketing leads real pipeline. When someone asks ChatGPT, Perplexity, or…