The Studio Máté blog
Field notes from the AI marketing thesis.
Practical writing on AI agents, industrial-scale SEO, and the new shape of marketing for businesses growing past their first ceiling. Published weekly. Built on the same content engine we run for clients — proof, not promise.
Why AI Agents Are Killing the Marketing Agency Model
The agency model is collapsing as AI agents take over execution. See the real cost comparison, what agencies still win, and how to build the replacement.
Why Every $5M Business Needs an AI Transformation Plan Now
Why every $5M business needs an AI transformation plan now: the economics, a 4-part framework, org design, and a 90-day sequence that delivers real margin.
The Service Business Website Playbook for 2026
A service website should sell, not look good. Get the 2026 playbook: positioning, proof architecture, CTA tracks, and performance benchmarks that convert.
The GEO Audit: What to Fix on Your Site This Month
A GEO audit shows why AI engines ignore your content. Fix entity clarity, schema, citation-ready copy and topical authority — in the right order.
How to Build a Follow-Up Agent That Never Forgets
Build an AI follow-up agent that never forgets: the 4-layer architecture, signal triggers, autonomy settings and real build costs for B2B pipelines.
The Platform Shift: Why AI Is the New Cloud Computing
The AI platform shift is the biggest infrastructure change since cloud. Learn the 3 structural properties, the new business models it enables and the moats.
Why the Astro Framework Is the Right Choice for Fast Sites
Why the Astro framework beats WordPress and Next.js for B2B marketing sites: faster Core Web Vitals, cleaner SEO, and 5 practical build considerations.
How to Optimize for Perplexity AI Before Your Competitors Do
Perplexity optimization is the highest-leverage AI search move of 2026. Learn the four signals that drive citations, plus the content architecture that wins.
Outbound at Scale: How AI Agents Replace the SDR Team
How AI agents replace the SDR team: outbound sales economics, the 4-layer agent architecture, failure modes to avoid, and what human closers still win.