The Studio Máté blog

Field notes from the AI marketing thesis.

Practical writing on AI agents, industrial-scale SEO, and the new shape of marketing for businesses growing past their first ceiling. Published weekly. Built on the same content engine we run for clients — proof, not promise.

520 articles a year. · Three authors. · Three categories. · Read in 4–8 minutes.
All posts AI Agents Industry Thesis SEO + GEO Websites
Featured · This week
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AI Agents · 7 min read

What separates an AI agent that sells from one that deflects

Why most AI sales agents deflect instead of sell The average AI sales agent costs a company deals every single day — not because the technology is immature, but because the people who built it optimized for the wrong outcome. They trained it to answer questions safely. That is not selling. Selling is about moving…

By Sofia · June 13, 2026
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The voices behind the engine

Three authors. Three lenses. One thesis.

Every article is written by our content team and reviewed by the Studio Máté team. Each voice owns a category and writes about what they actually build for clients every week.

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Sofia Reyes
AI Strategy Lead

Sofia is part of the Studio Máté content team, writing about AI agents, automation, and how modern businesses put them to work.

Category: AI Agents
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James Okafor
Head of SEO + GEO

James is part of the Studio Máté content team, covering SEO, GEO, and the shift to generative-engine optimization.

Category: SEO + GEO
MA
Mira Ashford
Creative Director

Mira is part of the Studio Máté content team, writing about high-performance websites, conversion, and digital growth.

Category: Thesis & Websites
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