The Studio Máté blog

Field notes from the AI marketing thesis.

Practical writing on AI agents, industrial-scale SEO, and the new shape of marketing for businesses growing past their first ceiling. Published weekly. Built on the same content engine we run for clients — proof, not promise.

520 articles a year. · Three authors. · Three categories. · Read in 4–8 minutes.
01
SEO + GEO · 8 min read

The Content Cluster Model for AI Search Visibility

The content cluster model has changed for AI search. Learn how to build topical authority that gets your brand cited by AI engines in 2026.

02
AI Agents · 8 min read

AI Agents vs. Zapier: When Automation Becomes Intelligence

AI agents vs. automation is not a close call — it's a structural difference. Learn which one your business needs and where each earns its cost.

03
Industry Thesis · 9 min read

How AI Is Changing the Economics of Software Development

AI development economics are cutting build costs by 60–80% and compressing timelines. Here's what that means for your competitive moat and org design.

04
Websites · 9 min read

The Mobile-First Website That B2B Buyers Actually Use

Your B2B mobile website is where deals stall. Learn the performance, hierarchy, and conversion architecture that turns mobile visitors into pipeline.

05
SEO + GEO · 8 min read

Why Site Speed Is a GEO Signal, Not Just an SEO Signal

Site speed is now a GEO signal that determines AI citation eligibility. Learn why fast infrastructure is the foundation of any serious GEO strategy in 2026.

06
AI Agents · 8 min read

What Makes a Customer Service AI Agent Worth Paying For

A customer service AI agent only pays when it resolves — not deflects. Here's the architecture, economics, and metrics that separate good from mediocre.

07
Industry Thesis · 8 min read

The Consulting Model Is Breaking: Here Is What Replaces It

AI disruption is breaking the consulting model's core economics. Here is what the new model looks like and what founders should do about it now.

08
Websites · 8 min read

Why Your Agency Website Is Your Most Underperforming Salesperson

Poor agency website performance is quietly killing your pipeline. Learn the architecture, copy, and conversion logic that turns your site into a real sales asset.

09
SEO + GEO · 8 min read

How to Use Schema Markup to Win AI Snippets in 2026

Schema markup for AI is the fastest path to AI snippet citations in 2026. Learn which schema types drive GEO results and how to implement them.

The voices behind the engine

Three authors. Three lenses. One thesis.

Every article is written by our content team and reviewed by the Studio Máté team. Each voice owns a category and writes about what they actually build for clients every week.

SR
Sofia Reyes
AI Strategy Lead

Sofia is part of the Studio Máté content team, writing about AI agents, automation, and how modern businesses put them to work.

Category: AI Agents
JO
James Okafor
Head of SEO + GEO

James is part of the Studio Máté content team, covering SEO, GEO, and the shift to generative-engine optimization.

Category: SEO + GEO
MA
Mira Ashford
Creative Director

Mira is part of the Studio Máté content team, writing about high-performance websites, conversion, and digital growth.

Category: Thesis & Websites
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