The Studio Máté blog
Field notes from the AI marketing thesis.
Practical writing on AI agents, industrial-scale SEO, and the new shape of marketing for businesses growing past their first ceiling. Published weekly. Built on the same content engine we run for clients — proof, not promise.
The Skilled Trade Industry and AI: An Underestimated Disruption
Trades disruption by AI is reshaping how plumbers, electricians, and contractors price, schedule, and compete. Here is what the structural shift means for.
How to Build a Contact Page That Gets Replies
A well-built contact page converts visitors into real conversations. Learn the mechanics of contact page design that drives replies, reduces friction, and.
How to Turn Case Studies Into GEO Fuel
GEO fuel is what case studies become when structured for AI citation. Learn how to reformat client wins so generative engines quote your brand by name.
What Operators Get Wrong About AI Agent ROI
Agent ROI is misread by most operators — they measure cost savings and miss the compounding gains. Learn the mechanics behind accurate AI agent ROI.
The Technical SEO Checklist for AI-First Sites in 2026
AI-first SEO demands more than keywords and backlinks. This checklist covers the technical foundations that determine whether AI engines crawl, trust, and.
Building a Knowledge-Based AI Agent for Customer Support
A support agent built on a structured knowledge base resolves tickets faster and at lower cost than a human queue. Learn the architecture, failure modes.
Why Webflow and WordPress Still Beat Custom for Most Companies
A custom website costs more, takes longer, and rarely outperforms Webflow or WordPress for companies under $50M. Here is the honest framework for choosing.
How AI Agents Are Reshaping the Retainer Model
The retainer model is breaking down as AI agents deliver continuous output without monthly seat costs. Here is what marketing directors need to know in.
The AI-First Company vs. the AI-Adopted Company
An AI-first company is built around AI as its operating system, not bolted on top. Here is what separates it from an AI-adopted company and why the gap is.