The Studio Máté blog
Field notes from the AI marketing thesis.
Practical writing on AI agents, industrial-scale SEO, and the new shape of marketing for businesses growing past their first ceiling. Published weekly. Built on the same content engine we run for clients — proof, not promise.
01
Websites · 1 min read
Why your $40,000 redesign was outdated before launch.
The traditional one-time redesign is dying because the substrate beneath it changes faster than 18-month project cycles can keep up with.
02
SEO + GEO · 1 min read
Cornerstone and satellite: the content architecture that compounds.
52 cornerstone pillars × 9 satellites = 520 indexed articles. But the math is the easy part — the strategic decision is which cornerstones to pick.
03
AI Agents · 1 min read
The first three minutes: how to make an AI agent that doesn’t feel like AI.
Most chatbots tell on themselves in the first two exchanges. The agents that convert do something specific in those opening seconds that has nothing to do with the underlying model.