The Studio Máté blog
Field notes from the AI marketing thesis.
Practical writing on AI agents, industrial-scale SEO, and the new shape of marketing for businesses growing past their first ceiling. Published weekly. Built on the same content engine we run for clients — proof, not promise.
Why Case Study Pages Are the Highest-Converting Content
A well-built case study page converts better than any other content type. Learn the mechanics, structure, and economics behind case study pages that close.
How Perplexity, ChatGPT, and Claude Choose What to Cite
AI citations from Perplexity, ChatGPT, and Claude follow specific, learnable signals. This guide explains exactly what those signals are and how to earn.
The Voice AI Agent Replacing the Sales Call
A voice AI sales agent can qualify leads at 80% lower cost than an SDR. Here's the real architecture, economics, and failure modes you need to know.
Why the Healthcare Industry Is 5 Years Behind on AI Adoption
Healthcare AI adoption is 5 years behind every other industry. Here's the structural reason why — and what operators must do before the window closes.
How to Use Social Proof on Your Website Without Sounding Fake
Learn how to use social proof on your website without sounding fake: the 4 elements, the best placements, and how to collect proof buyers actually believe.
The Content Cluster Model for AI Search Visibility
The content cluster model rebuilt for AI search: 3 layers, semantic linking, and the metrics that prove your content cluster earns AI citations.
AI Agents vs. Zapier: When Automation Becomes Intelligence
Automation tools break where judgment starts. See where Zapier still wins, where AI agents earn their cost, and how to layer both at $5M–$50M revenue.
How AI Is Changing the Economics of Software Development
AI has rewritten the development economics of software: where costs fall 60-85%, where they don't, and how founders should restructure hiring and moats.
The Mobile-First Website That B2B Buyers Actually Use
Your B2B mobile website is the first sales meeting. Get 5 proven fixes for speed, above-the-fold hierarchy, forms, CTAs and navigation that convert.