The Studio Máté blog
Field notes from the AI marketing thesis.
Practical writing on AI agents, industrial-scale SEO, and the new shape of marketing for businesses growing past their first ceiling. Published weekly. Built on the same content engine we run for clients — proof, not promise.
The Platform Shift: Why AI Is the New Cloud Computing
The AI platform shift is restructuring business economics the way cloud did. Here's what founders at $1M–$50M need to understand before the window closes.
Why the Astro Framework Is the Right Choice for Fast Sites
The Astro framework for fast websites cuts JavaScript, lifts Core Web Vitals, and converts more visitors. Here is the business case marketing directors need.
How to Optimize for Perplexity AI Before Your Competitors Do
Perplexity AI optimization is an open competitive window in most B2B categories. Here's the exact architecture that drives citations before your rivals act.
Outbound at Scale: How AI Agents Replace the SDR Team
AI outbound sales agents are replacing SDR teams on cost and output. Here's the architecture, economics, and failure modes you need to know before you build.
How AI Is Redefining What It Means to Have a Competitive Advantage
AI competitive advantage no longer belongs to the biggest company. Learn what actually creates durable moats in 2026 — and what has quietly stopped working.
How to Build a SaaS Website That Sells Without a Demo Call
A self-serve SaaS website can qualify and close buyers without a demo call. Here's the architecture, economics, and page strategy that makes it work.
Why Structured Data Is Now the Most Undervalued SEO Signal
Structured data SEO is now the primary lever for AI citation and GEO visibility. Here's why it matters more than backlinks in 2026 — and what to do about it.
AI Client Onboarding: How to Automate the First 72 Hours
AI client onboarding agents cut time-to-kickoff by 80% and slash manual hours. Here's the exact architecture, economics, and failure modes to know.
Why the Founder With AI Is Beating the Founder With a Team
The AI founder advantage is structural, not tactical. See why founders with AI agents are outcompeting larger teams on cost, speed, and optionality in 2026.