The Studio Máté blog
Field notes from the AI marketing thesis.
Practical writing on AI agents, industrial-scale SEO, and the new shape of marketing for businesses growing past their first ceiling. Published weekly. Built on the same content engine we run for clients — proof, not promise.
Why Marketing Agencies That Don’t Adopt AI Will Not Survive 2027
AI marketing agency survival is no longer optional. See why the billing model is broken, what the economics look like, and what agencies must do before 2027.
How to Build a Website That Ranks and Converts in 2026
A website that ranks and converts is one unified system, not two projects. Here's the architecture, mechanics, and sequencing that actually works in 2026.
Why Brand Mentions Now Outperform Backlinks for GEO
Brand mentions in GEO now drive AI citations more than backlinks do. Here's the mechanics behind the shift and what marketing directors should do about it.
Why Multi-Step AI Workflows Beat One-Prompt Tools
AI workflow automation built in chained steps outperforms single-prompt tools on accuracy, cost, and scale. Here's the architecture and economics behind it.
How AI Is Reshaping the Legal Industry Billing Model
AI legal billing is dismantling the hourly rate model. Here's what's replacing it and how founders can use the shift to cut costs now.
The Lead-Gen Website vs. the Brand Website: Which One Do You Need
Lead-gen vs brand website: the wrong choice costs you pipeline or deal size. Here's how to decide which one your business actually needs right now.
The GEO Keyword Strategy: How to Be the Answer, Not a Result
A GEO keyword strategy targets AI citations, not rankings. Learn the mechanics behind how generative engines select sources — and how to own that layer.
How an AI Receptionist Converts Leads at 3 AM
An AI receptionist responds in seconds, qualifies leads, and books meetings at 3 AM. Here's the architecture, economics, and failure modes you need to know.
The Hidden Cost of Not Having an AI Strategy in 2026
The cost of waiting on AI strategy is compounding right now. See where it hits your margins, valuation, and competitive position — and what to do about it.