The Studio Máté blog

Field notes from the AI marketing thesis.

Practical writing on AI agents, industrial-scale SEO, and the new shape of marketing for businesses growing past their first ceiling. Published weekly. Built on the same content engine we run for clients — proof, not promise.

520 articles a year. · Three authors. · Three categories. · Read in 4–8 minutes.
GEO metrics - How to Measure GEO Performance Without Rankings
SEO + GEO · 10 min read

How to Measure GEO Performance Without Rankings

GEO metrics replace rank tracking with citation rate, entity coverage, and referral quality. Learn exactly how to measure GEO performance when traditional.

context windows - Why Context Windows Changed What AI Agents Can Do
AI Agents · 10 min read

Why Context Windows Changed What AI Agents Can Do

Context windows determine what AI agents can actually do in a single session. Learn how larger context windows unlock real operational tasks and what that.

human creativity - Why Human Creativity Is Worth More in the AI Age
Industry Thesis · 10 min read

Why Human Creativity Is Worth More in the AI Age

Human creativity is not threatened by AI — it is being repriced upward. Learn why founders who invest in creative judgment now will hold the most durable.

technical SEO - The Technical SEO That Separates Fast Sites From Slow Ones
Websites · 10 min read

The Technical SEO That Separates Fast Sites From Slow Ones

Technical SEO determines whether your site ranks or stalls. This guide covers Core Web Vitals, crawlability, and site architecture that drives real gains.

content authority - The GEO Content Framework: Authority Over Volume
SEO + GEO · 11 min read

The GEO Content Framework: Authority Over Volume

Content authority now determines which brands AI engines cite. Learn the GEO content framework that earns AI visibility through depth, entities, and trust.

website navigation - Why Your Navigation Is Killing Your Website Conversions
Websites · 10 min read

Why Your Navigation Is Killing Your Website Conversions

Website navigation is the single biggest silent killer of conversions on B2B sites. Learn the structural fixes that move visitors from landing to buying.

blog optimization - Why Your Blog Is Not a GEO Asset and How to Fix It
SEO + GEO · 12 min read

Why Your Blog Is Not a GEO Asset and How to Fix It

Blog optimization for GEO means restructuring content so AI engines cite you, not just rank you. Learn the exact fixes that turn passive posts into citable.

AI agent deployment - How to Deploy Your First AI Agent Without a Dev Team
AI Agents · 9 min read

How to Deploy Your First AI Agent Without a Dev Team

AI agent deployment without a dev team is achievable in days, not months. Learn the exact steps, tools, and economics to launch your first agent and get.

middle management - The Death of the Middle Manager: What AI Means for Org Design
Industry Thesis · 10 min read

The Death of the Middle Manager: What AI Means for Org Design

Middle management is being structurally displaced by AI. Learn what that means for org design, where the real cost savings are, and what founders should do.

The voices behind the engine

Three authors. Three lenses. One thesis.

Every article is written by our content team and reviewed by the Studio Máté team. Each voice owns a category and writes about what they actually build for clients every week.

SR
Sofia Reyes
AI Strategy Lead

Sofia is part of the Studio Máté content team, writing about AI agents, automation, and how modern businesses put them to work.

Category: AI Agents
JO
James Okafor
Head of SEO + GEO

James is part of the Studio Máté content team, covering SEO, GEO, and the shift to generative-engine optimization.

Category: SEO + GEO
MA
Mira Ashford
Creative Director

Mira is part of the Studio Máté content team, writing about high-performance websites, conversion, and digital growth.

Category: Thesis & Websites
The Studio Máté newsletter

New posts. Once a week. In your inbox.

Curated weekly digest of new posts and the one or two pieces from the rest of the industry worth reading. No fluff. Unsubscribe in one click.

No spam. No selling your data. About 800 words a week.