The Studio Máté blog
Category: Websites
Why Site Speed Is Now a Revenue Metric, Not a Dev Metric
Site Speed Is a Revenue Problem, and Most Founders Don’t Know It Yet Every additional second your site takes to load is costing you money — not hypothetically, not at scale someday, but right now, on every session your paid…
The Homepage That Converts: A Framework for B2B Companies
B2B Homepage Conversion Is a Structural Problem, Not a Design Problem Most B2B homepages fail before a prospect reads a single word — because the architecture was built to explain the company rather than qualify the buyer. If your homepage…
How Conversion Rate Optimization Actually Works in 2026
Conversion Rate Optimization Has Changed More in 18 Months Than in the Previous Decade Conversion rate optimization in 2026 is no longer about button colors and A/B testing headlines — it is about building systems that understand intent, adapt to…
Why Headless WordPress Beats Traditional WP for Performance
Headless WordPress Performance Is Not a Developer Trend — It Is a Revenue Decision If your WordPress site is slow, the problem is structural, not cosmetic. Tweaking image compression and adding a CDN layer will buy you marginal gains. The…
The B2B Website Audit: 9 Things That Kill Conversions
What a B2B Website Audit Actually Reveals Most B2B founders assume their website is “fine.” A B2B website audit says otherwise. The gap between a site that looks professional and one that systematically converts pipeline is almost always invisible to…
Why Your Website Is the Highest-ROI Asset You’re Underinvesting In
Website ROI Investment Is the Most Misunderstood Line Item in Your Budget Most founders between $1M and $50M in revenue treat their website as a sunk cost — something you pay for once, refresh every few years, and largely ignore.…
The real cost of a slow, generic website
A high-performance website is not a luxury — it is the difference between a pipeline and a leaky bucket Most founders treat a slow, generic website as a cosmetic problem. They are wrong. Speed and specificity are conversion infrastructure, and…
Your website is infrastructure now, not a brochure
Website as Infrastructure: The Shift Founders Keep Missing Most founders still treat their website as a brochure — a static artifact you update when the brand refresh happens or the product changes. That mental model is costing them real money.…