The Studio Máté blog
Category: SEO + GEO
How AI Answers Are Changing B2B Buying Decisions
AI B2B buying is no longer a future scenario — it is today’s pipeline problem The moment a prospect types “best project management software for construction firms” into ChatGPT or Perplexity and gets a confident, sourced answer, your entire demand-generation…
The Death of the 10 Blue Links: What Comes Next for Traffic
Search Traffic Is Changing — and Most Companies Are Optimizing for a Model That No Longer Exists The ten blue links are not dying slowly. They are being hollowed out from the inside, and the companies still measuring success by…
Why Google AI Overviews Are Killing Informational Traffic
AI Overviews Are Not a Feature — They Are a Traffic Seizure AI Overviews traffic drop is not a blip in your analytics; it is the permanent redistribution of informational search value away from publishers and toward Google itself. If…
How to Get Cited by ChatGPT: The GEO Playbook
Why ChatGPT Citations Are Now a Marketing Priority ChatGPT citations are not a vanity metric — they are the new first-page ranking. When a marketing director asks why organic traffic is flattening despite stable keyword rankings, the answer is usually…
Why Your SEO Strategy Is Optimizing for the Wrong Engine
Your SEO Strategy 2026 Is Built for a Search Engine That No Longer Runs the Room For the past decade, you optimized for a blue-link index. You built backlinks, chased domain authority, stuffed schema markup into footers, and watched your…
GEO vs. SEO: Why the Rules of Search Just Changed
GEO vs SEO: The Search Contract Has Been Rewritten GEO vs SEO is not a theoretical debate — it is the most consequential shift in how companies earn organic visibility since Google replaced directories in the early 2000s. If your…
Building content that AI search engines quote
AI Search Optimization Is Not a Content Strategy — It Is a Citation Strategy Every founder running a content program right now is optimizing for the wrong audience. They are writing for Google’s ten blue links while a different, faster-growing…
GEO is the new SEO: how to get cited by AI answers
Generative engine optimization is not SEO with a new coat of paint Generative engine optimization is a fundamentally different discipline from search engine optimization, and conflating the two is costing marketing leads real pipeline. When someone asks ChatGPT, Perplexity, or…